PAUL MABRAY

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Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He has been at the forefront of all significant digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that significantly changed the digital US wine landscape, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. 

He recently attempted an ambitious industry moonshot to create Pix (pix.wine), the world's first wine discovery platform. Pix launched and became the world's largest free online wine selection in a remarkably short period. Its goal was to enhance accessibility in the wine world, aiding consumers in the wines they were searching for, finding ways to buy those wines, and finding other wines to buy. He firmly believed (and still believes) that to help the industry overcome the challenges ahead, wineries needed new and better digital methods to help them, and consumers connect at the point of purchase, however, and wherever they buy wine.

As one of the wine industry’s foremost futurists and thought leaders, Paul focuses his experience on helping companies with digital transformation and strategies that build innovative wine companies.